Alex, pardon my ignorance but what is 'business breakfast groups'?
I've been applying for jobs without qualifications (only have pre-apprenticeship in plumbing) and wrote cover letter in accordance of said type of work - don't see the point in applying for a job that requires a qualification when you don't have decent one.
Googled just then, and apparently I did what they recommend people to do - honestly, myself I THINK I could have done better with company profiling.
Say if I want to chase my dream of being a plumber (honestly don't think it'd happen), I'd need to change my strategy with finding one. One of ways I'm told of is to put up my resume/cover letter on plumbing supplies stores - which meant I'd have to write generic which is apparently no-no.