I like flying with them.
Purely that you can buy wifi onboard for 24 hours which covers most of the flight from Melbourne to London/Paris, other airlines, you can't get/buy wifi onboard in economy class. Plus their flight time and layover time is reasonably short compared to Qantas/Emirates.
Why am I more than happy to buy wifi on board, so I can watch Netflix with subtitles rather than watch crap movies on board with/without subtitles.
But for inflight movies, I'd have to say Emirates is the best I've been to.