See this is the brilliance of the free market; Ben C34 will use his obvious entrepreneurial skills to demonstrate how he can provide the same or better product at a competitive price.
Some people will take him up on this offer, which will stimulate AOR to innovate and develop an even better (lower cost and/or more features) product which will drive new business.
Some customers will stay with AOR due to factors such as after sales service, the promise of future R&D, brand loyalty or that simply they really like what they have bought.
At the end of the day, the consumer is the winner.
I am an AOR customer but I don't have a problem with this discussion as people thinking that they can do better than the other guy is one of the key factors behind economic growth and an increase in wealth.
Now, on to more important matters; when are the rear kits going to be available?