I think the point he was trying to make, is that a decent proportion of Fezza fans acctually know very little about the sport and are 'once a year' fans. Psudo fans if you will.
The HRT example was a good one. Collingwood is another. They just seem to have a large toothless and ignorant fan base that the rest of the competition dislike. Most one eyed uneducated idiots will tel you its jealousy, but i disagree. Sure they've won a lot of premiships and have a colourful history, but unless you support them, you really cant stand the sight of them. Its almost a mirror for ferrari.
You cant shake that kind of image unfortunately, which is sad, because nobody like to folow a sport where bogans and the poor are allowed to yell and scream and ruin it for the rest of us.