Massa's origianl contract extension was because Nicolas Todt is his manager. His father approved the contract, it seems, as a final fcuk you to the team before he left
He was then saved, ironically, by getting hit in the head by Rubens' rear spring back in '09. I think Di Montezemolo realised that his team would not be looked on favorably by the general public if you turfed a guy that almost died for your team
His form this year has been horrendous, and replacing him with a younger, faster more marketable guy can only bring good things for the fuzz