$10,000 hahahhahaa fark thats funny sorry mate but if he made 10k from one sale then im on my way to get my dealers and import licences .... True they make a profit its called business but do the maths yourself .. FOB price plus the shipping landing compliancing etc sure they make a profit but its no where near that much ( you appear to see yourself as an expert in this field so im sure you are well aware).
Now lets look at what the customer gets in return, a customer has the oppurtunity to fully inspect THE vehicle they are purchasing - test drive etc and deal directly with the company that it was purchased from if there is any issues later. There is no waiting period, no unexpected additional fees compliance issues etc... but you pay a little extra ? In any other business that sounds like a premium service and would natural incur additional charges.
Just because you decided to import directly your self doesnt mean everyone else must be wrong, advice is advice but telling a bloke that jus bought his new pride and joy that he was technically ripped by 10k is just plain rude and you know as well as anyone is just bullshit.
My 2 cents
Lee