dude no one has mentioned samsung yet, but ive got a 40" lcd and it does the job for my ps3 and 360 pretty darn well. its a top quality set with a really bright picture and cause lcd ---> im not worrying about burning in any huds or crazy shit like that
i bought it awhile back so its a model than only goes up to 1080i (res setting just below 1080p) but you can get the new model now with full 1080p and 3 hdmi ports for around 3200 i think - jb should be able to do it for under 3k id say...
then again if you can afford the bravia - go for it cause ive heard nothing but good reports