Fair question. Here's how I got to where I am now with this whole firmware project:
I was quoted $260 for menu conversion. Reading the thread I also noted that the image that popped up after the flash also contained a xanavi.ru logo in the corner, which i wasn't a fan of. Not wanting to be a sheep and just throw money at something for a solution I decided to better inform myself. Luckily my mum reads russian (go figure, apparently she went to uni in moscow for a few years in the 70's) so I got her to read over a few russian forums which had discussions on the xanavi.ru mod. Between her translation and google translate, I worked out that the original items the programmer used was the Xanavi update discs (set of 3). A quick search on GooParts in japan came up with the discs for $15. A week later an EMS express package showed up at my house with the discs.
So in effect this whole process will cost me a few weekends of spare time and roughly $30 to do. I'll have my own custom load screen with no ads for some random programmer's website, and I'll have learnt a shitload from it. Plus I'll have saved $230.
Where your BS sniffing kicked into overdrive is probably about what I decide to do with this firmware after I'm done with it. I can either monetise it, like the russian programmer... or I can just give it away so someone else might benefit too. If you think that's way too philanthropic on my part, keep in mind, I also put time into coding custom stuff for this forum, for free, to benefit you guys, and for a job I code Drupal and as per GPL rules contribute whatever custom stuff I make back to the open source community. I really have no qualms with modding some files on a CD and chucking it out on the net so people can benefit from it. I'm not doing it to put Andy out of business, to prove any point or even to win admiration among you guys. If you want it, you can use it, if you don't, I won't care one bit. As I said there are many benefits to a paid service like support and warranties that you won't get if you use my method.
It's unfortunate that my heads up to andy about becoming a trader and my update on my own project were in the same post, I can see why you guys were hasty to don your tinfoil hats.