negative. For example, take base model poverty shit like Toyota Corollas vs VW Golfs or Citroen C4s. The difference in quality is quite staggering. Spec wise they're similar, but it's the way it all fits together, the lack of creaks, the fact that they don't feel plasticy (even though they are, simply because they use a thicker material) the way the engine idles, the lack of in cabin noise and vibrations, etc. Then there's the cool shit that's a result of forward planning... like if you walk out of range of the transponder the windows can be wound up and doors automatically locked. This is something that's controlled by the ECU and every dealer can flash the ECU for you with pre-programmed functions on a single bus electrical system. Good luck getting that done on any japanese car with its 11ty billion wires, gameboy spec ECU etc.
Euros are more exxy, but that's because of tarded australian dealers. Compare a Scirocco R vs Honda Civic Type R, same price, both imports, same purpose and target market. The Scirocco is leagues ahead of the Civic.