Make sure you have a professional looking document to send out to prospective companies (not just an email asking for money)
We produce 10 page pdf files to be sent to companies giving the maximum amount of information needed for them to decide whether to sponsor or not. This includes
- info about the team / driver
- info about the car
- event dates
- tv / media coverage of events
- info about the series (crowd figures ect)
at the end of the day if they need start asking lots of questions our "corporate sponsorship package" hasn't been done correctly.
It is very important that you don't ask for set amounts of money either, no where do we mention the cost. It is up to the company negotiate the amount they are willing to spend, as setting a price up front scares some people off and can look rude to some companies. Not to mention the companies will always want more for the money they are willing to pay (drive days ect for instance) I was actually speaking about this with a few people at sandown last weekend about this topic, after they had some sponsors pull out at the last minute.
I'm also in a bit of a unique situation as i get paid to sponsor cars, through my arrangement with the teams i work with
hope this is helpful in some way