thats about right tho
cichlids in general are $30 + for commons (excluding oscars cos they breed easily).... its why discus are still $60-75 for an average one, $110 for a prize winner/breeding specimen
tbh having had pretty much every type of fish (bar saltwater tropicals) I'd be happy with a 5-6 foot fresh tropical. get loads of kuhlis, catfish, bumblebee's, guppies, a couple fighters (m+f), tetras etc
for the maint required some fish just arent worth it - and saltwater requires more effort than i care to give
-D