To:
Nissan Staff
Date:
13 March 2008
From:
<H3 style="MARGIN: 0cm 0cm 0pt">Colin Buckley</H3>Company Secretary
CC:
Subject:
GT-R (R35) INTELLIGENCE
By now almost all of you have had exposure to the new GT-R (R35), which is proposed to be on sale in Australia in the first half of 2009. It is a sensational vehicle for Nissan in Australia, and I know that Ross Booth (General Manager Marketing) and his team are working hard to ensure the vehicle is a huge marketing and sales success.
The fact of commercial life is that Nissan will face competition for our GT-R customers from “grey vehicle” importers, automotive workshops, and other fringe dwellers. The window from these “grey vehicle” competitors is capped to when Nissan obtains “full volume certification” for the GT-R (R35) model. We expect to have that Government certification by early 2009 (about 10 – 11 months).
We have already had a number of items of intelligence sent to me already which is heartening.
What can Nissan do to stop these “grey car importers” stealing our customers and selling R35 GT-Rs?
There are some countermeasures being put in place, but what we really need is good intelligence!
Intelligence
Your eyes, ears and contacts can go a long way to detect sales activity and promotion of GT-R (R35) vehicles by Australian or Japanese parties. We are focused on the R35 rather than older Skyline models (R32 – 33 – 34) or other Nissan models (e.g. Silvias).
I am asking for your assistance – should you find any worthwhile intelligence, please send it to the following email address:
[email protected] or call me on 0397974120.
It could be photos (found or your own) of GT-R vehicles, information from friends or relatives, chat lines, blogs, car forums, names of businesses, individuals promoting GT-R (R35) sales, Internet sites of businesses, eBay auctions, etc. Almost anything related to promoting these businesses’ own sales or displays of the GT-R (R35).
If the intelligence is in hard copy, please send it to me by internal mail, marked ‘GT-R Intelligence.’
Should any of the intelligence received lead to stopping potential damage or loss to Nissan Australia, then an appropriate “reward” will be made to those employees.
I look forward to your enthusiasm and co-operation in gathering intelligence that will contribute to making Nissan’s launch and sales of the GT-R (R35) a huge success.
Colin Buckley
COMPANY SECRETARY
Tel: 03 9797 4120
Fax: 03 9797 4409
Email:
[email protected]