So why dont you just ask one of the so called 'ricers' directly? Ask someone with altezzas on their car or someone with huge rims or someone with brand name logos all down their doors why they do it? I just hate haters. Rice to you may not be for others. My last car was an MR2 with 2 tone paint and 20's. Why? 'Coz i wanted too. I liked looking at my car like that and most other mr2 owners thought i slaughtered it. At the end of the day, it was my car and i paid for it, ill do whatever i want to it. Next time you see someone with a car which looks like rice to you, pull them over and let them know, then ask them why.
And yes, with only a handful of posts, starting a 'ricer' thread which has been done many times before that you could have searched for your answer, it does look like your one of those people that just signed up to start shit. Please prove me wrong.