When I was in my 20s, what with the presence of XY HO, GTR XU1, Lotus Europa or better still Elan, Alfetta GTV which were the envy of all to own; one would say, "I'm going to save up for one of those".
Nowadays Marcus, it's as high as 5% of the masses saying (whilst no-one were watching), "Which one am I going to take?"