Yeah but people don't buy the paper because they want to read something good, crime and negative stories sell papers. A car enthusiast story will never make the main section of any paper. Thats what Motor and Wheels and any other car magazine is good for. Car enthusiasts are these magazines target audience and there's plenty of support for us in there.
Maybe one day people doing up jap cars will be seen as a enthusiast like the hot rod community, but I think the jap culture is still to young at the moment. If you look back at hotroding 50-60 years ago they were seen as hoons, rebels ect... Wait till gtr's and supras become 30-40 years old and I guarantee young drivers wouldn't even go near them.