Options 101
Options are good if you believe in the company's medium to long term success, but want to minimise risk investing in it, as they reduce the capital required to hold a given number of shares. They also allow you to take on a larger position with the same capital you would ordinarily have spent on shares.
Just like heads (regular shares), they can be bought and sold for a profit without actually ever converting the option into a head. They will usually trail behind the price of the heads by around the cost of conversion. 88e had options that cost 2 cents each to convert and were once traded for 0.1 cents. Convert to a head and each share has cost you 2.1 cents... = 250% profit if you sold at today's prices.
The two big downsides to options are 1. You have to come up with the capital/cost to convert the option into a share (not a huge problem, as you're usually converting an option because it will make you money, but a speed bump nonetheless), and 2. A time sensitive risk. Most options have an expiry date, so if the option has not been worth converting to a head in the meantime and it expires...so too does your money/investment.
Hope that helps!