After working in the media for 20+ years my best advice is ...... Don't do it.
Journalists will rarely do the story you want to tell, they will do the story that will be the most sensational regardless Of how many facts get bent, twisted or completely blown apart. There is a simple equation .. News must get ratings, ratings equals viewers/readers/listeners, which equals a demand for advertising which of course equals money .. And that's all that counts.
No one will want to watch a story about a bunch of Skyline drivers cruising, sticking to the speed limit and drinking milkshakes, so the journos don't want to know about that stuff. Show the public a story of a group of people that everyone from 9 to 90 should fear, in screaming turbo charged visions of death doing burnouts, now there's an attention getter (even bigger when you chuck in a few P platers)
Tread very carefully using journalists to get recognition, think about who or what they are working for first.