To me, rice means all show and no go. However, it's not a clean show. It's the, "I don't have enough money for a body kit or paint, so I'll patch it together, ghetto style, and roll like I'm a pimp." There's also a lot of attitude I feel is present. A certain kind, as well. Somehow, a spoiler, body kit, wheels and at home spring chop lower job gives you the right to roll around like a bad ass in your completely stock, and now, POS. I've seen people with extremely low budgets, modify their cars with taste. I think it's the difference between a PERFORMANCE enthusiast (that being a true car enthusiast), vs. the glamor and 'bling-bling' enthusiast. I'm not sure any of that made sense, so I'll cut it right there.
Bottomline, IMO. From what I saw in your Avatar, assuming that is your car...you have a nice car, a worthy car. You take care of it..so, sporting the companies and parts under the hood, and throughout, is by no means rice. I may not care for how you arrange the stickers, and personally wouldn't use stickers myself, but you aren't claiming to be or have something you aren't and don't to get attention.