i'll throw in my opinion for what it's worth. If you have a Nismo, HKS etc... sticker on your car and you have nothing of those brands on your car it's RICE. RICE is lying about what is on/in your car...
i don't think it's RICE if your simply want your car to look cool... my mate, who drives an FTO, couldn't care less about the performance of the car but still is going to get a body kit on his car and will put the RALLIART sticker on his car it's not really rice if it is a RALLI ART body kit.