Bmw Ad Banned For Depicting 'hoon' Driving

[Phatboy]

On something different (ad's) have you seen the ad with the kids playing in a cardboard box ? At the bottom of the screen it says "Children filmed under constant supervision" I mean WTF its a box...Anyways

ROFL. I can just imagine the label it says "Large cardboard box not suitable for small children - may present choking hazard".

[33gtst]

Wow, not what I expected at all. Pretty shit really, hasnt it already been done before? For some reason Im thinking their last add was similar or another co have also used cars and paint.

fwiw pro hart and his dragonfly was art...this was not even close.

[R-sanichi]

@ Lukebaldan "By the same process, they should ban all motor sport depicting fast/dangerous driving. "

The Advertisement was for a tangible product, not selling a sport.

@ 180Roman "so based on what the gov thinks, "

The Ad was taken off air because a complaint was made to the Australian advertising watchdog. Its not the Government's ruling.

Any member of the public are free to make complaints about advertisements in Australia to the industry watchdog, which are then passed on to the advertiser. Its then up to the advertiser to withdraw the ad after consideration of their company's perceived image, or depending on the findings of the watchdog, a fine may be imposed or even a forced withdrawal.

There's an industry website where all campaigns under scrutiny can be viewed (but I forget the web address). Its interesting to see all the past campaigns which have been withdrawn.... remember the Hyundai ad from a few years back with the baby driving? Well, turns out that baby was shown unrestrained, and therefore projected a bad image to potential child Senna wannabes.... I'm not joking here, its true.

As for the billboard ad at St Kilda Rd intersection, that does not show a car actually falling under what the complaint was made about (wheelspinning). So it may stay, depending on the company's integrated marketing communications plan (if it fits in with the rest of its communications).

Anyway, enough marketing crap from me.

[bombtrack]

Really??? Wow. I didn't realise that. I thought that if it was taken of the telly that it wouldn't happen in real life. How silly do I look now.

Are you the concerned citizen who complained to the watchdog?

*shifty eyes* GET HIM!