New Nissan Ad

[(B1) MR_fanny]

Just posting that its nice to finally see the GTR on the tv again, not even sure if the 32 was ever a featured ad ever...lol. thats all...ha

[Rekin]

Just posting that its nice to finally see the GTR on the tv again, not even sure if the 32 was ever a featured ad ever...lol. thats all...ha

lol any youtube link?

[adznight]

[SHANE666]

Personally, dont like the ad. It's gay.

Id've been happy if they didn't make an ad for the GT-R.

I remember Carlos Ghosn saying if the car appears on any magazines, on radio, on the tv, then the marketing of it will be a failure (documentary on the new GT-R, i think National Geographic?)

[Takahashi GTR]

Thats it, GTR ADD=Fail

[(OO)SKYLINE(OO)]

Pics / Vid?

[Charles89]

There's so many ads for the GTR, I don't even know which one is real or which one is fake lol.

Can anyone post a link to the one he's talkin about?

[Downforce]

yeah nissan have some cheesy ad on tv... shows the 370z, murano, and GTR in the same ad..... "shift the way you move" or some crap. would be nice to see an ad just for the gtr on it's own. guess nissan have tightened their tv advertising budget..

[fairplay]

So where is the video?

[Downforce]

http://www.shiftthewayyoumove.com.au/

[WYTSKY]

yeah nissan have some cheesy ad on tv... shows the 370z, murano, and GTR in the same ad..... "shift the way you move" or some crap. would be nice to see an ad just for the gtr on it's own. guess nissan have tightened their tv advertising budget..

yeh definetly... and the ppl with watery black smoke around them... wtf... does not sell it for me at all.... I mean theres so many good features about the GTR and you only get a gernal overview for 5 seconds.... whos going to buy it based on that.

[Downforce]

there's probably not a lot of revenue generated from spending big $$$ on GTR advertising, where the price is out of reach for your average Joe. They are clever in that respect, nissan are a business afterall and probably make most of their money from the small/medium size car market.. so it makes sense that's where they focus their marketing dollars.

[Black Widow]

I actually don't mind that ad.

Ad's aren't always lathered in product info and demo's to sell the product. Most of the time (as is being seen as a common trend with Cadbury) the ad's are purely used to grab your attention.

I think if Nissan were to change anything in this ad, they should take the Murano out. It's got it's own line of ad's currently, and doesn't fit the theme of the ad (370Z and GTR being sports cars).

I'm not sure what sound they've got (as i don't have volume on my work cpu) but this may make all the difference as bad music will create a bad feeling around the ad from it's viewers.

Some people have mentioned that they wish the GTR had an ad on it's own. And yes that would be good. But it would be a waste of money for Nissan. The GTR is not one of their mainstream cars, and as GTTR34 said, it's out of the price ranges of most average joes. So for most people (excluding GTR fans) they would probably take little to no interest and change channels. And depending on the ad they created, it may very well "cheapen" the image of the GTR.

It's exactly the same reason why Ferrari doesn't advertise.

9/10 people can't afford a Ferrari.

Putting a Ferrari ad on prime time television could possibly "cheapen" its image if it's surrounded by cadbury and kitchen cleaner ads, and would be seen as "common"

Ferrari's brand sells the product, not advertising. Maybe this is what Nissan is trying to achieve. Their maybe hoping the GTR doesn't need advertising, just a little mention in an ad?

[llama_au]

You hit the nail on the head. Thats exactly what they said in the making of the GT-R documentary on Discovery Channel a couple of years ago. There advertising was focusing on creating a hype through it featuring in video games and the like, they wanted to make people want to see it, find out more about it and dream of owning it.

[Charles89]

The ad pretty much says, look, here's the new GTR, but if you don't have enough money, you can still get something sporty, a 370z, but if you can't afford that either, then just drive a Murano lol.

[Black Widow]

The ad pretty much says, look, here's the new GTR, but if you don't have enough money, you can still get something sporty, a 370z, but if you can't afford that either, then just drive a Murano lol.

well put