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New Nissan Ad

(B1) MR_fanny

By (B1) MR_fanny,
in Victoria

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SHANE666 Mentor

SHANE666

Posted
Posted

Personally, dont like the ad. It's gay.

Id've been happy if they didn't make an ad for the GT-R.

I remember Carlos Ghosn saying if the car appears on any magazines, on radio, on the tv, then the marketing of it will be a failure (documentary on the new GT-R, i think National Geographic?)

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Downforce Grand Master

Downforce

Posted
Posted

yeah nissan have some cheesy ad on tv... shows the 370z, murano, and GTR in the same ad..... "shift the way you move" or some crap. would be nice to see an ad just for the gtr on it's own. guess nissan have tightened their tv advertising budget..

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WYTSKY Veteran

WYTSKY

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yeah nissan have some cheesy ad on tv... shows the 370z, murano, and GTR in the same ad..... "shift the way you move" or some crap. would be nice to see an ad just for the gtr on it's own. guess nissan have tightened their tv advertising budget..

yeh definetly... and the ppl with watery black smoke around them... wtf... does not sell it for me at all.... I mean theres so many good features about the GTR and you only get a gernal overview for 5 seconds.... whos going to buy it based on that.

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Downforce Grand Master

Downforce

Posted
Posted

there's probably not a lot of revenue generated from spending big $$$ on GTR advertising, where the price is out of reach for your average Joe. They are clever in that respect, nissan are a business afterall and probably make most of their money from the small/medium size car market.. so it makes sense that's where they focus their marketing dollars.

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Black Widow Veteran

Black Widow

Posted
Posted

I actually don't mind that ad.

Ad's aren't always lathered in product info and demo's to sell the product. Most of the time (as is being seen as a common trend with Cadbury) the ad's are purely used to grab your attention.

I think if Nissan were to change anything in this ad, they should take the Murano out. It's got it's own line of ad's currently, and doesn't fit the theme of the ad (370Z and GTR being sports cars).

I'm not sure what sound they've got (as i don't have volume on my work cpu) but this may make all the difference as bad music will create a bad feeling around the ad from it's viewers.

Some people have mentioned that they wish the GTR had an ad on it's own. And yes that would be good. But it would be a waste of money for Nissan. The GTR is not one of their mainstream cars, and as GTTR34 said, it's out of the price ranges of most average joes. So for most people (excluding GTR fans) they would probably take little to no interest and change channels. And depending on the ad they created, it may very well "cheapen" the image of the GTR.

It's exactly the same reason why Ferrari doesn't advertise.

9/10 people can't afford a Ferrari.

Putting a Ferrari ad on prime time television could possibly "cheapen" its image if it's surrounded by cadbury and kitchen cleaner ads, and would be seen as "common"

Ferrari's brand sells the product, not advertising. Maybe this is what Nissan is trying to achieve. Their maybe hoping the GTR doesn't need advertising, just a little mention in an ad?

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llama_au Grand Master

llama_au

Posted
Posted

You hit the nail on the head. Thats exactly what they said in the making of the GT-R documentary on Discovery Channel a couple of years ago. There advertising was focusing on creating a hype through it featuring in video games and the like, they wanted to make people want to see it, find out more about it and dream of owning it.

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