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Any particular reason why the topic URL in email notifications is a hyperlink to mandrillapp.com/track/ based URL that then redirects to SAU?

Why is tracking who clicks on email notifications necessary?

Geoff

Its not necessary as much as its an interesting figure for us to be aware of.

The notifications 'tracking' is both anonymous and non-contextual, which means, this is what we see;

post-3-0-56015100-1373806142_thumb.png

No idea who clicked on what. Only that n% were opened and n% were clicked on.

When you pay a fee just to handle the notifications from the board (we pay Mandrill) then its worth knowing if you're getting your moneys worth.

Hope that clears things up?

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